Adobe, the company behind the widely-used Photoshop and other creative software, has long been a staple in the art and design community. But recently, there have been concerns among users that the company is tracking their processes and actions, with the ultimate goal of automating the complicated and often convoluted artistic process. But according to Adobe CEO Shantanu Narayen, the key to career longevity in the tech industry may lie in something as simple as loving what you do.
With a tenure of 15 years as Adobe's CEO, Narayen's leadership has seen the company's transformation from a provider of boxed software to a cloud-based subscription-services company, with a five-fold increase in revenue from $3.16 billion in 2007 to over $17 billion in 2022. Narayen attributes his longevity in the role to his passion for the job and other personal passions.
"I love what I do," Narayen said. "And I have other passions. That allows me to have the longevity that I've had." Narayen also focuses on the importance of building up the company's employees, recognizing that all of Adobe's intellectual property "is in our employees' heads."
But with concerns of jobs in the art and design field being replaced by automation, some are worried that Adobe's use of AI may be detrimental to the community it serves. In response to these concerns, Adobe has stated that they are not using customer accounts to train AI and they are reviewing their policy to better define Generative AI use cases.
While there may be some valid concerns about the use of AI in the art and design field, Narayen's emphasis on loving what you do may be a reminder to creators that passion and dedication to the craft can help drive innovation and change, rather than being overshadowed by the fear of automation.
While Narayen's emphasis on loving what you do is valuable advice for leaders in the tech industry, it's also important to address the concerns raised by the art and design community regarding the use of AI in their field. As the founder of Midjourney, an AI image generator, David Holz, stated in a September interview with Forbes, "For me, it's astonishing that a paid service assumes it's okay to violate users’ privacy at such a scale. It's troublesome because companies who offer to store data in the cloud assume that they own the data. It violates intellectual property and privacy of millions of people and it's assumed to be 'business as usual'. This must stop now.”
These concerns are not limited to Adobe, but rather a wider issue with the use of AI in the art and design field. Artists have expressed worry about AI systems learning from their works without permission, and the EU has raised questions about the legality of AI tools using artwork to train their machine learning models.
It's important for companies like Adobe to not only address these concerns but also take steps to ensure that they are respecting the rights and privacy of their users. As the use of AI in the creative field continues to advance, it's crucial to establish guidelines and protocols to protect the work and rights of artists and designers.
This incident with Adobe brings to light a broader question on how artists are being treated by AI-based apps, it's important that companies like Adobe should be transparent about how they are using AI and how they are protecting their user's data, also it's important to seek permission from the artists when their works are used for the training of AI models.
In summary, Narayen's advice for loving what you do is an important reminder for leaders in the tech industry, but it's also important to consider the broader implications of using AI in the art and design field and the rights and privacy of creators. Companies like Adobe have a responsibility to address these concerns and take steps to ensure the protection of their users' rights and privacy.
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